Enjoy Life Foods

NEWS RELEASE

Timely Story that Connects Health, Nutrition, and the Super Bowl

January 23, 2003 - With the Super Bowl scheduled for this Sunday and so much attention focused on Raiders Quarterback Rich Gannon, we believe this is a timely piece that connects nutrition with one of America's favorite pastimes, football.

Rich Gannon from the Oakland Raiders has recently brought attention to Celiac Disease, an autoimmune condition triggered by the intake of gluten, a protein found in many common grains such as wheat, rye, barley, and products made from oats. Gannon’s pre-school age daughter, Danielle, is one of 1 in 150 Americans thought to be effected by Celiac Disease (Source: University of Maryland School of Medicine), whose symptoms can include diarrhea, constipation, anemia, infertility, osteoporosis and more. Celiac is one of today’s most under-diagnosed diseases (Source: Cynthia Kupper, RD, CD, “The Basics on Gluten Intolerance and Celiac Disease.”).

While Celiac disease represents a severe food intolerance, up to 45% of the American population is effected, to lesser degree, by the same problem (Source: York Nutritional Laboratories). Many experts believe food intolerances are on the rise, and are usually connected to foods that constitute a large part of American diets. The Top 8 foods that account for 90% of all food allergic reactions are:

1) Wheat
2) Milk
3) Eggs
4) Soy
5) Peanuts
6) Tree nuts (such as walnuts and cashews)
7) Fish
8) Shellfish
(Source: the Food Allergy and Anaphylactic Network)

To create a nutritional alternative for people with food allergies and intolerances, and those concerned about incorporating healthy foods into their diet, Enjoy Life Foods has created a line of super nutritious foods that are free of common allergens. Unlike the cardboard tasting gluten-free products you may have tried before, Enjoy Life Food’s cookies, snack bars, and bagels are delicious and good for you.

Enjoy Life Foods works closely with several leading authors and is happy to provide information and resources about food allergies/intolerances, nutrition, living with Celiac Disease and raising children with Celiac Disease or food allergies/intolerances. If you are interested in learning more about the benefits of gluten-free living, I would be happy or provide supplemental materials and connect you with professionals who are experts in your particular area of interest.

Additional resources:
To find out more about Rich Gannon and his work as a spokesman for Celiac disease: http://www.celiaccenter.org/PubServAnn.html

To learn more about Enjoy Life Foods: ">www.enjoylifefoods.com

Please don’t hesitate to contact me with any questions or if you would like additional information. I would be happy to send Enjoy Life Foods samples for you to try firsthand.

Best regards,
Kelcey Nichols